<h1>Advanced Digital Merger Transforms Aviation Entertainment with Cutting-Edge XR Technology for Enhanced Passenger Engagement</h1> A global aviation entertainment company acquired a London-based immersive technology firm specializing in XR solutions. The strategic acquisition aims to enhance passenger experiences through innovative digital technologies. The transaction involves combining the acquirer's entertainment solutions with the target company's advanced interactive capabilities, positioning the merged entity to transform inflight engagement and create next-generation aviation experiences.