Press Information Bureau

Government of India

Ministry of Human Resource Development

19-November-2012 16:36 IST

Union Human Resource Development Minister Dr M M Pallam Raju, will release a report Youth of North-East India: Demographics and Readership in New Delhi tomorrow, 20^th November, 2012. Ministers of State for HRD, Sh Jitin Prasada and Dr Shashi Tharoor would also be present on the occasion.

This focused Report attempts to give an analytical and detailed account of the reading habits of the literate youth in the north-eastern states and their exposure to different forms of media, and how diverse socio-economic and motivational factors impact their reading habit. The reading of ‘leisure or non-text books’ among the literate youth is the special focus of the study.

The Report is a follow-up study of the National Youth Readership Survey (2009-10) assigned to National Council of Applied Economic Research (NCAER) by the NBT under the National Action Plan for the Readership Development among the Youth (NAPRDY) mooted by NBT. In order to have a better understanding of the status of the North-Eastern (NE) states as compared to the rest of country in this sector, the findings are compared with the similar result for one developed state (Maharashtra) and one economically backward state (Bihar), chosen on the basis of their per capita gross domestic product. This is over and above the comparison of the findngs in respect of the NE states with the overall Indian situation.

For highlights of the Report, methodology and other details visit the link (Salient Features of Report)

Details Visit the Link (Salient Features of the Report) 

BK/VSB

Reading habits of literate youth in North East India show higher leisure reading rates and distinct genre preferences than national averages. A report commissioned under the National Action Plan for Readership Development analyzes leisure reading among literate youth (13-35) in North East India, comparing regional rates and genre preferences with national, developed state and backward state benchmarks. It finds higher leisure reading proportions in many North Eastern states, details rural-urban and social group variations, documents genre and purchase preferences, and is based on a multi stage stratified sample of 38,575 youths collected via face to face interviews and supplementary quality control measures.