Strategic partnership with Infobip empowers brands to deliver immersive and interactive customer experiences SAN FRANCISCO and MUMBAI, India, April 2, 2025 /PRNewswire/ -- CleverTap, the all-in-one customer engagement platform, today announced the introduction of Rich Communication Services (RCS) messaging through its partnership with Infobip, a global leader in cloud communications. This addition enables CleverTap customers to deliver visually captivating messages leveraging high-quality images, videos, carousels, and suggested actions. Additionally, it facilitates real-time, two-way conversations with customers, empowering brands to elevate their conversational marketing use cases and build lasting connections.

RCS offers rich, interactive experiences and enhances customer connection, making it a genuine game changer for businesses. According to recent reports, RCS now boasts 1.2 billion monthly active users across more than 60 countries. Moreover, Apple's support for RCS from iOS 18 onwards further expands its reach, enabling seamless communication to iPhone and Android users and potentially growing the user base to over 2 billion by late 2025.

Beyond engagement, RCS helps build trust by enabling brands to communicate with verified brand identities and deliver customized messaging experiences. Brands can also build highly effective engagement strategies and optimize their campaign performance with detailed analytics including read receipts and real-time feedback. These features allow them to optimize campaign performance while fostering customer loyalty.

Anand Jain, Co-Founder and Chief Product Officer at CleverTap, said, "RCS represents the future of brand-customer interactions—dynamic, interactive, and personalized experiences that continuously evolve with consumer expectations. By integrating RCS into our omnichannel platform, we're empowering businesses to elevate their customer interactions to the next level. Our partnership with Infobip helps us realize this vision and ensures that businesses can continuously meet and exceed customer needs." With CleverTap, brands can take RCS Messaging to the next level through: • Customer Data & Analytics: Create segments based on past, real-time, and predicted actions and leverage cohorts, funnels, and pivots to gain detailed insights into user behavior and measure campaign impact.

• Experimentation & Optimization: Improve campaign outcomes with continuous experimentation powered by AI along with A/B and Multivariate testing.

• Omnichannel Orchestration: Seamlessly integrate RCS into your broader engagement strategy across channels—including email, push notifications, SMS, WhatsApp, and more to unify the customer journey across the entire customer lifecycle.

• Personalization: Incorporate contextual information into your communication in real-time, and even recommend new products based on similar customers' recent transactions—delivering a uniquely tailored experience for individual customers.

Veselin Vuković, Chief Alliances Officer, Infobip said, "Our partnership with CleverTap unlocks new opportunities for businesses to fully integrate RCS alongside other channels into their omnichannel offerings. By combining our robust channel capabilities with CleverTap's advanced orchestration and personalization engine, we are empowering businesses to enhance their conversational marketing experiences, drive real-time engagement through AI-powered automation, and deliver highly personalized interactions that strengthen customer relationships and support long-term growth.

With RCS messaging now on CleverTap, businesses can easily create, manage, and track all their campaigns from one unified platform —seamlessly transforming brand communication into a more interactive and engaging experience for their end customers.

About Infobip Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip's omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and 'things' in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. For more information, visit www.infobip.com.

About CleverTap CleverTap is the leading all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value. CleverTap is trusted by over 2000 brands like Decathlon, Domino's, Levis, Jio, Emirates NBD, Puma, Croma (A Tata Enterprise), Swiggy, SonyLIV, Axis Bank, AirAsia, TD Bank, Ooredoo, and Tesco to help build personalized experiences for all their customers. The platform is powered by TesseractDB™ – the world's first purpose-built database for customer engagement, offering speed and cost efficiency at scale.

Backed by top-tier investors such as Accel, Peak XV Partners, Tiger Global, CDPQ and 360 One, the company is headquartered in San Francisco, with presence across Seattle, London, São Paulo, Bogota, Mexico, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Delhi, Singapore, Vietnam, and Jakarta.

For more information, visit clevertap.com or follow us on: LinkedIn: https://www.linkedin.com/company/clevertap/ X: https://twitter.com/CleverTap Forward-Looking Statements Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness, or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

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