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of <h1>CleverTap Partners with Infobip to Enhance Customer Engagement through Rich Communication Services Messaging with Interactive Features</h1> CleverTap has partnered with Infobip to introduce Rich Communication Services (RCS) messaging to its customer engagement platform. The partnership enables brands to deliver interactive messages with images, videos, carousels, and suggested actions while facilitating two-way conversations. RCS currently has 1.2 billion monthly active users across 60+ countries, with potential growth to 2 billion by late 2025 following Apple's iOS 18 support. The integration allows businesses to create verified brand identities, access detailed analytics, and incorporate RCS into broader engagement strategies alongside other communication channels, enhancing personalization and customer relationships.
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