<h1>Colgate's Clever Deception: Old Toothbrushes Disguised as Exotic Flowers to Promote Regular Replacement</h1> Colgate-Palmolive India created an innovative campaign to address the habit of using toothbrushes beyond their recommended lifespan. The company set up an exhibit at Mumbai's botanical garden featuring what appeared to be a newly discovered flower species called 'Indianis Dentris.' Visitors later discovered these were actually magnified images of overused toothbrushes with splayed bristles resembling flowers. The campaign aimed to overcome consumer inertia by transforming awareness into action through this memorable visual experience. The company's executive noted that while people know they should replace toothbrushes regularly, they often procrastinate, putting oral health at risk.