<h1>Consumer trust in rooftop solar strengthened as retailer launches physical store backed solar brand improving reliability and after sales support.</h1> Value Plus Retail launched AISEN Solar in Uttar Pradesh to address consumer concerns about product reliability and after sales support by leveraging its extensive physical retail network for in store inspection, transparent purchases, and dedicated service, distinguishing the brand from online only providers and aiming to drive residential rooftop solar adoption aligned with broader renewable energy objectives.