<h1>BMW India Launches New Retail.NEXT Showroom in Central Delhi, Enhancing Customer Experience with Digital and Personalized Services.</h1> BMW Group India has expanded its dealer network by opening a new Retail.NEXT showroom in Central Delhi, operated by Deutsche Motoren. This innovative retail concept aims to enhance customer experience through modern architecture, digital engagement, and personalized service. The showroom features open spaces, digital interfaces, and areas for private consultations, offering a seamless and immersive environment. It showcases six BMW vehicles and includes a dedicated handover lounge and lifestyle zone. The initiative reflects BMW's commitment to luxury and customer satisfaction, leveraging digital tools to provide comprehensive information on product features and services.