<h1>Alliance Chairman Wins 'Excellence in Business Leadership' Award for Innovative Embroidery Machines at ETNOW.in Business Conclave 2025.</h1> The chairman of Surat-based embroidery machine company Alliance was awarded the 'Excellence in Business Leadership' Award at the ETNOW.in Business Conclave & Awards 2025 in New Delhi. Presented by the Governor of Arunachal Pradesh, the award recognizes the company's significant contributions to the embroidery industry with its advanced machines, holding the largest market share. The company's managing director highlighted their focus on new technology, particularly the 'Rafael' embroidery machine, which has set a new industry standard. The event celebrated leaders and innovators impacting India's economic landscape.