<h1>Vim's 'Equal Vows' Campaign Promotes Shared Household Responsibilities, Encourages Equality in Marriages Through Creative Initiatives</h1> Vim's 'Equal Vows' campaign, featuring a Bollywood couple, promotes equality in household chores by redefining wedding vows to encourage shared responsibilities. Collaborating with NGO Satchikitsa Prasarak Mandal, Bharat Matrimony, and Swiggy Instamart, the initiative seeks to inspire social change by reaching couples nationwide. A film capturing 120 couples pledging equal household responsibilities highlights the campaign's message. The campaign also utilizes Valentine's Day to raise awareness through Swiggy Instamart, offering branded kitchen merchandise as reminders of equality. Vim aims to challenge traditional norms and foster chore neutrality, driving a cultural shift towards equal partnerships in marriages.