<h1>ACKO Unveils New Brand Identity with Vibrant Logo, Emphasizing Innovation and Simplicity in Digital Insurance Solutions</h1> ACKO, a prominent digital insurer in India, has launched a new brand identity to emphasize its commitment to innovative and seamless insurance solutions. The rebranding includes a vibrant logo with a minimalistic design and a visual system featuring energetic shades of purple, white, and pink. This new identity aims to build trust and authenticity with digital consumers by showcasing relatable human stories. ACKO's refreshed user interfaces and advertising campaign, featuring notable actors, highlight its mission to simplify insurance. Serving over 8 crore users, ACKO continues to leverage technology to democratize insurance in India.