<h1>Pramerica Life Insurance Launches Campaign to Celebrate Resilience and Support Financial Security</h1> Pramerica Life Insurance has launched the #ThisIsMyClimb campaign to celebrate resilience and selflessness, aiming to connect emotionally with audiences. The campaign, part of a global initiative by Prudential Financial, Inc., is designed to support individuals in securing a stable future. It uses a multi-platform strategy, including print, digital, and outdoor media, to maximize reach. The campaign features short films highlighting personal sacrifices, such as a father working extra hours for his son's cricket kit and a defense personnel missing family milestones. Pramerica Life Insurance, a joint venture with a strong legacy, emphasizes its commitment to customer financial security.