<h1>Axis Max Life launches Smart Term Plan Plus with 200% premium return, maternity cover, and female discounts.</h1> Axis Max Life Insurance introduced the Smart Term Plan Plus, a life insurance policy offering up to 200% return of premiums as a special exit value. The plan includes women-centric features like maternity cover and premium discounts for female policyholders. It offers various options such as rebalancing cover, early return of premium, and whole life cover, aiming to provide adaptable financial security. The plan targets increasing term insurance accessibility in India, addressing the protection gap highlighted by the India Protection Quotient survey. Axis Max Life Insurance is a joint venture between Max Financial Services and Axis Bank.