<h1>Road safety campaign aligns private sector outreach with national road safety vision, expanding awareness in high risk highway corridors.</h1> Transport Corporation of India's TCI Safe Safar conducts targeted public awareness campaigns in high accident highway corridors to promote safe driving practices-avoiding drunk driving and mobile use while driving, and ensuring rest during long hauls-using mobile fabricated trucks and interactive street plays. The initiative plans to expand deployment of vehicles, broaden regional coverage, and convene a conference of government and industry stakeholders to present new commitments and foster private-public collaboration to improve road safety.