<h1>IRDA enforces approval of life insurance products and ads, ensuring transparency and informed choices for consumers.</h1> The Insurance Regulatory and Development Authority (IRDA) ensures that all life insurance products and their sales literature are approved before sale, focusing on transparency and informed decision-making for consumers. IRDA mandates comprehensible advertisements and conducts a multimedia campaign to raise public awareness about insurance. Sales literature must include benefit illustrations of 6% and 10%, and only approved materials are permitted for promotion. Complaints about unapproved or non-compliant advertisements lead to their withdrawal and potential action against offenders. This information was disclosed by the Minister of State for Finance in a Lok Sabha session.