<h1>Pirelli Becomes Official Tyre Partner for Australian Open in 2025, Marking First Tennis Sponsorship Venture.</h1> Pirelli has entered a multi-year partnership with the Australian Open, becoming the official tyre partner starting in 2025. This collaboration marks Pirelli's first venture into tennis sponsorship, aiming to enhance its brand visibility globally and particularly in Australia, a key market for prestige cars. Pirelli's CEO highlighted the strategic importance of this partnership, while Tennis Australia's Chief Commercial Officer praised the alignment of Pirelli's innovation and performance with the prestigious tennis event. Pirelli has a long history in sports, including motorsport and previously manufacturing tennis balls from 1930 to the 1970s.