<h1>India Launches Global Campaign to Boost Millet Exports in 2023 with Strategic Promotions and Trade Expo Participation.</h1> The Ministry of Commerce and Industry, through APEDA, has developed a strategy to enhance global exports of Indian millets, starting December 2022. This initiative aligns with the International Year of Millets 2023, declared by the UN. The plan includes participation in international trade expos, branding efforts by Indian missions abroad, and engaging international chefs and buyers. APEDA aims to showcase millets in various global events and has created e-catalogues for targeted countries. The government is also collaborating with research institutes and Farmer Producer Organizations to promote millets and remove supply chain barriers. India, a leading millet producer, seeks to expand its export market share.