<h1>Custodians of trust: IPAs must build investor confidence through reliable information, digitisation and inclusive growth.</h1> Investment Promotion Agencies must act as custodians of trust by supplying high quality, reliable information and building investor confidence in the face of global disruptions. They should promote digitization and emerging technologies to attract higher quality foreign direct investment, nurture Knowledge, Innovation, and Sustainability as growth pillars, support start up ecosystems, and prioritise equity and inclusiveness to extend investment benefits to underprivileged and regional areas.