<h1>Amazon Gains CCI Approval to Acquire 76% Stake in Prione, Boosting Control Over Indian Retail Sector.</h1> The Competition Commission of India has approved the acquisition of Prione Business Services Private Limited by Amazon Asia-Pacific Resources Private Limited. The acquisition involves Amazon acquiring 76% of Prione's equity shares, adding to its existing 23% ownership. Prione, controlled by Hober Mallow Trust, supports small and medium businesses with services like digital cataloguing and advisory. Its subsidiary, Cloudtail India Private Limited, engages in B2C retail and B2B trading in India. This acquisition further consolidates Amazon's presence in the Indian market through its indirect subsidiaries. The detailed order from the CCI is forthcoming.