<h1>Global Chefs Unite at 'Basmati for The World 2011' to Promote Indian Rice in New Markets Worldwide.</h1> The 'Basmati for The World 2011' conference, organized by the Agricultural and Processed Food Products Export Development Authority of India and the All India Rice Exporters Association, aims to promote Indian Basmati rice globally. Indian Basmati, a premium long-grain aromatic rice, is a significant export product valued at USD 2.5 billion. The event features global chefs reinventing local dishes with Basmati rice, targeting new markets in Africa, Europe, Latin America, Oceania, and Central Asia. A coffee table book on Basmati rice was launched, and the conference includes live cooking sessions to integrate Basmati into mainstream cuisines.