India has been able to boost mango exports this season,especially from the non-traditional northern and eastern regions of the country, notwithstanding logistical challenges posed by COVID19 pandemic.

As part of this initiative, APEDA in collaboration with India embassy and the importer LuLu group, today organised a mango promotion programme in Dubai for varieties from northern India. Juicy varieties including Chausa & Langra, sourced in collaboration with Uttar Pradesh mandi board, is being displayed in United Arab Emirates.

Recently, for boosting mango export potential from the eastern region especially to middle east countries, a consignment of Geographical Identification (GI) certified Fazil mango variety from Malda district of West Bengal was exported to Bahrain.The consignment of Fazil mango was exported by APEDA registered DM enterprises, Kolkata and imported by Al Jazira group, Bahrain.

 APEDA has been initiating measures to boost mango exports from the non-traditional regions and states. APEDA has been conducting virtual buyer-seller meets and festivals to promote mango exports.

 APEDA recently organized a mango promotion programme at Doha, Qatar where nine varieties of mangoes including GI certified from West Bengal & Uttar Pradesh were displayed at the stores of importer Family Food Centre.

 The nine varieties which were exported includes GI certified Khirsapati (Malda, West Bengal), Lakkhanbhog (Malda, West Bengal), Fazli (Malda, West Bengal), Dusshheri (Malihabad, Uttar Pradesh) and Amrapali and Chausa (Malda, West Bengal) and Langda (Nadiya, West Bengal).

 In June, 2021, a week-long Indian mango promotion programme was organised in Bahrain where 16 varieties of the fruit including three GI certified Khirsapati&Lakshmanbhog (West Bengal), Zardalu (Bihar) were displayed. The varieties of mangoes were sold through 13 stores of the group in Bahrain. The mangoes were sourced from farmers in Bengal and Bihar by APEDA registered exporter.

APEDA organised mango festival in Berlin, Germany

In a bid to increase mangoes exports to South Korea, APEDA in collaboration with Indian embassy, Seoul and Indian Chamber of Commerce in Korea, had earlier organised a Virtual Buyer Seller Meet.

For the first time in this season, India has shipped a consignment of 2.5 Metric Tonne (MTs) of GI certified Banganapalli& other variety Survarnarekha mangoes sourced from farmers in Krishna &Chittor districts of Andhra Pradesh to South Korea.

Mango in India is also referred to as ‘king of fruits’ and referred to as Kalpavriksha (wish granting tree) in ancient scriptures. While most of the states in India have mango plantations, Uttar Pradesh, Bihar, Andhra Pradesh, Telangana, Karnataka have a major share in total production of the fruit.

Alphonso, Kesar, Totapuri and Banganpalli are leading export varieties from India. Mango exports primarily take place in three forms: fresh mango, mango pulp, and mango slice.

Geographical Indication certification boosts mango export promotion, expanding non-traditional regional varieties into Middle East and East Asian markets. APEDA has expanded mango export promotion from non-traditional northern, eastern and southern regions by coordinating with mandi boards and APEDA-registered exporters to source and ship multiple regional varieties, including Geographical Indication (GI) certified cultivars, through in-store promotions, festivals and virtual buyer-seller meets to Middle Eastern, European and East Asian markets despite COVID-19 logistical challenges.