<h1>Geographical Indication certification boosts mango export promotion, expanding non-traditional regional varieties into Middle East and East Asian markets.</h1> APEDA has expanded mango export promotion from non-traditional northern, eastern and southern regions by coordinating with mandi boards and APEDA-registered exporters to source and ship multiple regional varieties, including Geographical Indication (GI) certified cultivars, through in-store promotions, festivals and virtual buyer-seller meets to Middle Eastern, European and East Asian markets despite COVID-19 logistical challenges.