<h1>GeM and GS1 India Join Forces to Boost Decision-Making with Standardized Product Data via DataKart Platform.</h1> GeM has partnered with GS1 India through a Memorandum of Understanding to enhance the decision-making capabilities of its buyers and vendors by providing access to detailed, standardized product information. This collaboration allows GeM to utilize GS1 India's DataKart, a comprehensive national repository containing data on millions of retail products. The data, directly populated by manufacturers and brand owners, undergoes rigorous validity checks based on global GS1 standards before being made available to buyers. This initiative aims to improve the accuracy and richness of product information across various categories on the Government e-Marketplace platform.