<h1>India's E-commerce Market Sees 17% Growth; 100% FDI Allowed for B2B and Marketplace Models, Not Inventory-Based.</h1> The Indian e-commerce market was valued at USD 33 billion in 2017-18 and grew to USD 38.5 billion in 2018-19, marking a 17% growth rate. The Foreign Direct Investment (FDI) policy allows 100% FDI under the automatic route for companies engaged in Business to Business (B2B) e-commerce and the marketplace model, but not for inventory-based models. Retail trading through e-commerce is permitted for manufacturers, single-brand retail entities, and food product retailers, subject to FDI provisions. These policies were detailed in a written statement by a government official in the Lok Sabha.