<h1>Consumer protection in e commerce requires multi law compliance and voluntary grievance convergence through statutory and voluntary mechanisms.</h1> E commerce is regulated by multiple statutes requiring compliance with information technology recognition of electronic transactions, company law, and sectoral rules; FDI in e commerce is limited to permitted activities with penal consequences for breaches under exchange control law. Consumer protection operates via a statutory three tier quasi judicial redressal system complemented by a national helpline and a voluntary convergence programme through which partnered companies address and report resolution of complaints.