<h1>CCI Penalizes Companies for Zinc-Carbon Battery Price Fixing; Panasonic Gets Full Penalty Reduction, Geep Fined INR 9.64 Crores.</h1> The Competition Commission of India (CCI) imposed penalties on two companies for colluding to fix prices of zinc-carbon dry cell batteries in India. Panasonic Energy India Co. Limited received a 100% penalty reduction due to cooperation, while Geep Industries (India) Private Limited faced a penalty of INR 9.64 crores. Evidence showed Panasonic used insider knowledge from a primary cartel to negotiate prices with Geep. The anti-competitive conduct persisted from October 2010 to April 2016. Penalties were based on profits and turnover, with individual officials also facing penalties, though Panasonic's officials received full penalty reductions.