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Under the Marketing Development Assistance (MDA) Scheme, lumpsum assistance is provided to Export Promotion Councils/ Trade Promotion Organizations for the following:
(i) to assist exporters with a f.o.b. value of exports of upto ₹ 30 crore [relaxed in the case of events in the Latin American and Caribbean (LAC) Region],for participation in approved export promotion events abroad including reimbursement of air fares and cost of rented space.
(ii) to assist Export Promotion Councils /Trade Promotion Organizations to undertake export promotion activities for their product(s) and commodities in India and abroad.
The funds released to the eligible agencies under the MDA Scheme during the last three years are as under:
Year | Financial Assistance provided |
2014-15 | ₹ 50.00 crore |
2015-16 | ₹ 48.74 crore |
2016-17 | ₹ 45.93 crore |
The Scheme now stands merged with the Market Access Initiative (MAI) Scheme.
This information was given by the Commerce and Industry Minister Smt. Nirmala Sitharaman in a written reply in Lok Sabha today
Marketing Development Assistance scheme provides lump sum support to export promotion bodies and is merged into Market Access Initiative. The Marketing Development Assistance (MDA) Scheme provided lump sum support to Export Promotion Councils and Trade Promotion Organizations for assisting exporters' participation in approved export promotion events abroad and for undertaking export promotion activities in India and abroad, including reimbursement of air travel and rented space; the Scheme has been merged into the Market Access Initiative (MAI) Scheme.Press 'Enter' after typing page number.