<h1>Creative agency appointment for Start up India campaign: QCBS selection with defined deliverables, EMD, performance security and evaluation.</h1> Selection of a creative agency for the Start-up India promotional campaign via a Quality cum Cost Based Selection (QCBS) RFQ cum RFP. The assignment covers creative vision, production of print, audio visual, digital and outdoor materials, website design and social media management. Mandatory EMD and Performance Security (bank guarantee) are required; proposals submitted on the CPP portal in specified formats; technical evaluation precedes opening of financial bids; combined 70:30 technical:financial weighting determines selection. Ethics, confidentiality, IP indemnity, termination rights and monthly invoicing rules apply.