The number of RuPay Cards issued till 31.1.2016 are 24,85,79,824 as informed by the National Payments Corporation of India (NPCI).

In order to promote RuPay Card the Government of India has launched Pradhan Mantri Jan Dhan Yojana (PMJDY) on 28th August, 2014. The Yojana envisages universal access to banking facilities with at least one basic banking account for every household, financial literacy, access to credit, insurance and pension. The bank account holders of PMJDY also get a RuPay Debit Card having inbuilt accident insurance over of ₹ 1.00 lakh.

This was stated by Shri Jayant Sinha, Minister of State in the Ministry of Finance in written reply to a question in Lok Sabha.

Financial inclusion via RuPay cards under PMJDY expanding access to basic accounts and insured debit cards. The National Payments Corporation of India reported RuPay card issuance figures; the Government promoted RuPay distribution through the Pradhan Mantri Jan Dhan Yojana (PMJDY), which provides at least one basic bank account per household and issues RuPay debit cards to account holders with embedded accidental insurance, alongside measures for financial literacy, credit, insurance and pension access.