<h1>Combined quality cost selection for a public digital marketing procurement sets eligibility, evaluation and security requirements.</h1> DIPP issued an RFQ cum RFP for a Digital Amplification & Social Analytics Agency for Start up India, using a Combined Quality cum Cost selection process. Applicants must meet prescribed pre qualification criteria, submit an Earnest Money Deposit and follow specified technical and financial submission formats. Technical scoring across strategy, track record, monitoring design, team and innovation determines shortlist; financial scores are calculated relative to the lowest bid and combined with technical marks to select the Successful Applicant. The scope covers multi year digital strategy, paid and non paid amplification, influencer outreach, social monitoring, website and mobile development, with performance security, confidentiality, anti fraud, termination, indemnity and payment linked to deliverables.