<h1>India Boosts E-commerce: 100% FDI Allowed for B2B, Retail Excluded Under FEMA 1999.</h1> India has implemented measures to boost e-commerce expansion and foreign investment. The Foreign Direct Investment (FDI) policy allows up to 100% FDI under the automatic route for B2B e-commerce activities. The Finance Minister announced that manufacturing units can sell products via retail, including e-commerce, without additional approval. However, under the Foreign Exchange Management Act (FEMA) 1999, 100% FDI is restricted to B2B e-commerce, excluding retail trading. FDI in retail, including single or multi-brand, via e-commerce is not permitted. This information was provided by the Minister of State for Commerce and Industry in a Rajya Sabha session.