Tax treatment of internet advertising and sale of IT goods:...

Tax treatment of internet advertising and sale of IT goods: appellant sold online ad space and operated e-commerce sites, believed these services fell under the negative list and therefore did not register or pay service tax; electronic invoices were produced. Because the appellant later disclosed the full nature of activities when seeking registration and had a bona fide belief in non-taxability, the extended limitation period based on alleged suppression was held inapplicable and the retrospective demand was set aside; electronic invoices treated as valid evidence; appeal allowed.