The CESTAT allowed the appeal concerning advisory services...

The CESTAT allowed the appeal concerning advisory services provided by appellant to JCB UK, determining these constituted export of services under Rule 6A of Service Tax Rules, 1994. The Tribunal found that JCB UK's business establishment, where company decisions were made, was located in United Kingdom. Under Rule 2(i)(b)(i) of POPS Rules, services were deemed received at JCB UK's business establishment, placing the location of service recipient outside India's taxable territory. Following precedent from the Larger Bench ruling in Arcelor Mittal case, the Tribunal held that JCB UK was the service recipient as they commissioned and paid for the services. Consequently, the services qualified as exports exempt from service tax, and the original order was set aside.