TDS Deduction on Payments for Dubbing Services Used in Advertisements

[Ramanathan Seshan]

Dear Experts,

We engage individuals and agencies to provide dubbing services for our advertisement campaigns. We would like to understand whether TDS is applicable on payments made for such services. If applicable, under which section of the Income Tax Act should the deduction be made?

Regards,

S Ram

[YAGAY andSUN]

Yes, TDS is applicable on payments made to individuals or agencies providing dubbing services for your advertisement campaigns.

🎙️ Nature of Dubbing Services:

Dubbing services involve:

• Voice-over recording by voice artists
• Sound engineering and syncing
• Audio processing/editing by professionals

This is a professional and technical service, requiring specialized skill and expertise, especially in a creative/media context.

✅ Applicable Section of the Income Tax Act:

🔹 Section 194J – Fees for Professional or Technical Services

Dubbing is generally categorized as a professional service, especially when:

• The service provider is an individual artist (voice actor, sound editor), or
• An agency coordinating professional voiceover and post-production work.

Therefore, TDS is applicable under Section 194J for both individuals and agencies engaged in dubbing work.

📌 TDS Rate under Section 194J:

Type of Payee	Rate of TDS
Individual / HUF	10%
Company / Firm	10%

Note: If the vendor is a resident individual/HUF and qualifies for Section 194M or 194C in some contexts (like contractual arrangements), it may vary — but dubbing typically involves skill, so 194J is safest and most correct.

📎 What if the agency is coordinating multiple voice artists?

• If the agency is providing composite dubbing services (voice artist, editing, mastering, etc.), the service is still considered technical/professional, and TDS under Section 194J @ 10% applies.

❗ Exemption Threshold:

• TDS under 194J is not applicable if total payment to a party during the financial year is ₹30,000 or less.

✅ Summary Table:

Particulars	Details
Nature of Service	Dubbing (voice-over, syncing, editing)
TDS Applicable?	✅ Yes
Applicable Section	🔹 Section 194J (Professional/Technical services)
TDS Rate	🔹 10% (for individuals and entities)
Threshold Limit	₹30,000 per FY per payee
GST Exclusion?	TDS should be on base amount excluding GST, if shown separately

***

[Ramanathan Seshan]

Dear Yagay-sir,

Thanks for your valuable response.

Regards,

S Ram

AI Summary

Dubbing Services Trigger 10% TDS Under Section 194J for Professional Technical Audio Work in Ad Campaigns A company sought guidance on Tax Deduction at Source (TDS) for dubbing services in advertisement campaigns. The response confirmed TDS is applicable under Section 194J for professional technical services, with a 10% rate for both individuals and agencies. The deduction applies when annual payments exceed Rs. 30,000, covering voice-over recording, sound engineering, and audio processing services.