Clause 4 (c) of Schedule 2 (under the head - Transfer of business assets) under Section 7 of the CGST Act, 2017 reads as under:
"where any person ceases to be a taxable person, any goods forming part of the assets of any business carried on by him shall be deemed to be supplied by him in the course or furtherance of his business immediately before he ceases to be a taxable person, unless-
(i) the business is transferred as a going concern to another person; or
(ii) the business is carried on by a personal representative who is deemed to be a taxable person."
In the context of ongoing discussion, following points are worth noting from above provisions:
A. If business is transferred as a going concern, it is excluded from the head 'Transfer of business assets'.
A1. In other words, it is understood under GST law that 'Business Assets (which definitely includes 'closing stock') are NOT treated as 'transferred / Supplied' when a business itself is transferred as a going concern.
A2. Once above position is agreed, it becomes clear that Business Assets (which includes 'closing stock') is NOT being used for effecting said exempt supply of service (i.e. Transfer of Business as going concern). And thereby, against these business assets, provisions of Section 17 (2) will not come into picture even when 'Transfer of Business as going concern' is exempted service.
B. Deeming friction (i.e. about goods forming part of the assets) created in above entry applies only when any person ceases to be a taxable person.
B1. This deeming friction cannot be extended, in my view, when 'any person ceases to be a person' (i.e. when proprietor dies).
C. This provision also does not apply when 'the business is carried on by a personal representative who is deemed to be a taxable person'. This is taken a different scenario to a situation when 'the business is transferred as a going concern to another person'.
C1. In other words, 'the business is transferred as a going concern to another person' and 'the business is carried on by a personal representative who is deemed to be a taxable person' are TWO different scenario.
C2. To my mind, there is no supply when business is transferred to legal heir / successor upon death of the proprietor as this situation is covered by above-said sub-clause (ii) and not under sub-clause (i).
LASTLY and as said in my earlier posts, for any 'supply' u/s 7, there has to be two persons involved. After death of the proprietor, there can NOT be a supply between such proprietor and his legal heir / successor in my view.
In nutshell, I strongly feel that question/s of outward liability towards transfer of closing stock or ITC reversal u/s 17 (2) do not arise, in given situation.
All above are strictly personal views of mine and the same should not be construed as professional advice / suggestion in any way.