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<h1>SEBI Updates Rules for Mutual Funds and AMCs: New Dividend, Stock Lending, and Advertising Guidelines Effective Now.</h1> The Securities and Exchange Board of India (SEBI) has issued modifications to existing circulars for mutual funds and asset management companies (AMCs) to enhance investor protection and market regulation. Key changes include mandatory interest payments by AMCs for delays in dividend dispatch, revised guidelines for mutual fund participation in stock lending, and updated advertisement standards. Additional plans differing significantly from existing schemes must be launched as separate schemes, while consistent plans can be added with board approval. The timeframe for employee securities trading approvals is reduced from 10 to 7 days. These modifications are effective immediately.