Exemption for primary gold and unmarked coins applies where no brand name appears on the article itself.
Notification No. 01/2011-C.E. exempts articles of gold sold under a brand name, but expressly excludes primary gold, including bars. Gold bars in unfinished or semi-finished form fell within that exclusion and were not covered by the exemption entry, so duty was not sustainable on that count. Gold coins and silver coins were also not dutiable under the entry because no logo, trademark, brand name, or similar mark was found on the articles themselves, and branding on packaging or documents was insufficient. The duty demand and consequential penalties were therefore set aside.
Issues: (i) whether gold bars sold by the appellant fell within the exemption entry for articles of gold under Sl. No. 89 of Notification No. 01/2011-C.E. dated 01.03.2011, or were excluded as primary gold; (ii) whether gold coins and silver coins were manufactured or sold under a brand name so as to attract duty under the said notification.
Issue (i): whether gold bars sold by the appellant fell within the exemption entry for articles of gold under Sl. No. 89 of Notification No. 01/2011-C.E. dated 01.03.2011, or were excluded as primary gold.
Analysis: The relevant entry covered articles of gold manufactured or sold under a brand name, but the explanation expressly excluded primary gold, including bars, blocks, slabs, billets, shots, pellets, rods, sheets, foils and wires. The gold bars in question were found to be primary gold in unfinished or semi-finished form. Since the demand on this count related to gold bars specifically excluded by the notification, they could not be treated as excisable goods under the entry.
Conclusion: The demand of duty on gold bars was not sustainable and was answered in favour of the assessee.
Issue (ii): whether gold coins and silver coins were manufactured or sold under a brand name so as to attract duty under the said notification.
Analysis: The articles were examined and found not to bear any logo, trademark, brand name, or other mark or symbol indicating a branded product. The applicable departmental circular clarified that duty would attach only where the trade or brand name was indelibly marked or embossed on the article itself, and not merely on packaging or related documents. On that basis, the coins could not be treated as branded goods under the notification.
Conclusion: The demand of duty on gold coins and silver coins was not sustainable and was answered in favour of the assessee.
Final Conclusion: The duty demand and consequential penalties were set aside because the impugned goods were not liable to excise duty under the exemption entry relied upon by the department.
Ratio Decidendi: Where the exemption entry excludes primary gold and duty on articles of gold is attracted only when the article itself is sold under a brand name, goods lacking an indelibly marked brand name on the article and falling within the exclusion cannot be subjected to excise duty under that notification.