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1 GST audit and ₹1.04 crore at stake.

Pradeep Reddy Unnathi Partners
Digital-to-Consumer Brand Faces GST Audit Challenges: 10 Critical Steps to Ensure Compliance and Mitigate Tax Risks A GST audit revealed compliance issues for a digital-to-consumer brand, highlighting potential tax risks. Key problems included mismatched financial records, incomplete cross-charges, inadequate documentation, and untracked vendor compliance. The article presents a 10-point checklist for businesses to proactively prepare for GST audits, emphasizing the importance of maintaining accurate financial records and addressing potential discrepancies before official scrutiny. (AI Summary)

🚨 1 GST audit and ₹1.04 crore at stake.

Audits today don’t look at last year.

They dig 3 to 5 years deep.

And they assume intent to evade …unless you prove otherwise.

That’s what happened to a funded D2C brand we worked with.

The Show Cause Notice wasn’t because of tax evasion.

It was because their house wasn’t in order.

GSTR-9C and financials didn’t match
→ Cross-charge was missing
→ Refunds had shaky documentation
→ ITC wasn’t reversed under Rule 42/43
→ Vendors weren’t compliant …and nobody was tracking it

So, what’s the fix?

You need to run your audit before the officer does.

And for that, we built…

The 10-Point Checklist CFOs are using to stay audit-ready:

1. Match GSTR-2B, 3B & Books

2. Fix inter-GSTIN transactions

3. Audit export & refund docs

4. Ensure ISD compliance (April 2025 onwards)

5. Match GSTR-9C & financials

6. Track vendor compliance & 180-day rule

7. Respond to DRC-01As

8. Value branch/related-party supplies accurately

9. Justify Section 17(5) credits

10. Maintain a single audit file

This checklist isn’t a theory.
It’s what we use with high-growth clients.

Because when the audit hits…

You don’t get time to explain.
You only get time to defend.

Want a copy of this checklist?

Comment “Audit Ready” and I’ll send it over.
 

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