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of <h1>Small Service Providers Using Own Brand Get Service Tax Exemption Up to 10 Lakhs per Notification 33/2012.</h1> Exemption under notification no. 33/2012, effective from July 1, 2012, applies to small service providers using their own brand or trade name, allowing a value-based exemption up to 10 lakhs in service tax. The restriction in this notification is specifically for services provided under the brand name or trade name of another person. This means that if a service provider uses their own brand, they are entitled to the exemption, but if they use a brand or trade name belonging to someone else, the exemption does not apply.
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