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<h1>ITAT Rules Marketing Fees to US Firm from Indian Hotels Not Taxable as Royalty or Technical Services in India.</h1> The Income Tax Appellate Tribunal (ITAT) ruled that Marketing Contribution, Priority Club receipts, Reservation Contribution, and Holidex Fees received by a US-based firm from Indian hotels are not taxable in India as royalty or fees for technical services. The ITAT emphasized that these receipts were not unfettered income but were received in a fiduciary capacity with obligations to use them for specific purposes. The decision relied on prior favorable rulings for the assessee, highlighting the principle of mutuality, which exempts certain fiduciary receipts from taxation. The ITAT distinguished this case from others like Marriott International due to differing facts.
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