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Cipla Launches Win Over Weight Campaign, Igniting a National Conversation on Obesity Care in India
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....ipla Launches Win Over Weight Campaign, Igniting a National Conversation on Obesity Care in India<BR>PTI News<BR>Dated:- 5-2-2026<BR>PTI<BR>Mumbai, Maharashtra, India – Business Wire India Cipla Limited (BSE: 500087; NSE: CIPLA; and hereafter referred to as "Cipla") today announced the launch of its nationwide awareness campaign, ‘Win Over Weight’, designed to help people move beyond weigh....
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....t-focused stigma and towards improved health, confidence, and quality of life. With an aim to reshape how obesity is perceived in India, the campaign places everyday health improvements, like better mobility and quality of life—at the centre of the conversation, positioning medical consultation as a positive and empowering step, not a last resort. Rooted in empathy and science, the campaign ch....
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....allenges long-held misconceptions around obesity and encourages people to view weight management as a long-term health priority, not a personal failure. Drawing from real-life moments and everyday struggles, ‘Win Over Weight’ will highlight how structured, medical guidance, when combined with lifestyle support, can help individuals take control of their health journey in a sustainable way. The....
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.... campaign focuses on sharing credible, easy-to-understand information around obesity, that capture the everyday struggles of people living with the condition. Commenting on the campaign, Cipla Spokesperson said, “Obesity is a complex, chronic condition with serious health consequences, yet it continues to be misunderstood and addressed too late. Through this campaign, we aim to shift the conve....
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....rsation from stigma to science, placing real-life health outcomes at the centre and helping individuals seek timely medical consultation as an informed, empowering step in managing obesity responsibly and for the long term.” They added, “At Cipla, our focus has always been on building access to science-led care that is empathetic, credible, and relevant to India’s evolving health needs. Th....
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....is campaign reflects our commitment to shaping a more informed obesity care ecosystem, one that supports early action, normalises medical guidance, and stays true to our legacy of Caring for Life.” Rohit Malkani, Chief Creative Officer, Saatchi & Saatchi India, said, “At Saatchi & Saatchi India, we began the campaign by building on a simple but powerful insight. Obesity is often experienced ....
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....through everyday limitations that leave you second guessing. Believing that you’re losing the battle to weight. By grounding the storytelling in lived outcomes and positivising it with a ‘Win over weight’ messaging, we aimed to create a narrative that feels relatable, respectful, and capable of reshaping how India talks about obesity.” Disclaimer: This information is only for general aw....
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....areness and is neither intended nor expected to promote, use, or endorse any product or encourage use of medicines or treatment in any way nor implied to be a substitute for professional medical advice nor for diagnosis or treatment/cure of any medical condition. The views expressed are independent opinion based on studies from validated qualified sources. Your discretion must be exercised before ....
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....using the information for consulting doctor. Please consult your doctor/Registered Medical Practitioner before starting any treatment/medicine. This is being used only as a reference to create awareness and is NOT an advertisement. Lilly is registered trademark of Eli Lilly & Company. The “CIPLA” mark and logo are the sole and intellectual property of Cipla Limited. To View the Image, C....
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....lick on the Link Below: Cipla Launches Win Over Weight Campaign, Igniting a National Conversation on Obesity Care in India (Disclaimer: The above press release comes to you under an arrangement with Business Wire India and PTI takes no editorial responsibility for the same.). PTI<BR> News - Press release - PIB....