WAVES emerging as global connector between creators, buyers: Vaishnaw

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....AVES emerging as global connector between creators, buyers: Vaishnaw<BR>PTI News<BR>Dated:- 19-4-2025<BR>PTI<BR>New Delhi, Apr 19 (PTI) Union Information and Broadcasting Minister Ashwini Vaishnaw on Saturday said the World Audio Visual and Entertainment Summit (WAVES) is emerging as a global connector between creators, buyers and markets for scalable creative solutions. In an interaction with m....

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....edia representatives, Vaishnaw said through WAVES, buyers and sellers are getting a platform, where creators can offer their content and firms can source quality creative work. The first WAVES summit is scheduled to be held in Mumbai from May 1-4. WAVES was driven by the industry and the government is a catalyst, he said. The minister said that with the advent of technology, the old model is....

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.... giving way to the new model, creating opportunities as well as challenges. The shape of the media world is changing, he said and stressed on the collective need as a country to respond to the new model. Vaishnaw said that a creator from a remote village from Jharkhand or Kerala can create good quality content and get millions of views. He said Prime Minister Narendra Modi acknowledged the w....

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....ork of the creators and their contribution to the economy by promoting India's soft power globally. "WAVES seeks to evolve itself as a global platform for media and entertainment just as Davos serves as a global platform for economic policies," Vaishnaw said. PTI SKU AS AS<BR> News - Press release - PIB....