Advertising and Marketing Expenses Not International Transaction Under 92B as Revenue Failed to Prove AE Arrangement

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....ITAT ruled AMP expenses did not constitute international transaction under Section 92B, as Revenue failed to establish existence of arrangement between assessee and AE regarding AMP expenses. Following precedents from Maruti Suzuki India Ltd. and Bausch & Lomb cases, ITAT determined Transfer Pricing Officer lacked authority to make adjustments under Chapter X absent machinery provisions for AMP expenses. However, on excess refund claim, ITAT ruled against assessee, upholding that DTAA provisions are inapplicable when domestic company pays DDT under Section 115-O, following Total Oil India precedent. Appeal partially allowed favoring assessee on AMP issue while dismissing excess refund claim.....