CENVAT Credit Allowed on Sales Promotion Services Due to Direct Manufacturing Nexus Under Rule 2(l)

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....CESTAT allowed appeal concerning CENVAT credit on input services under Rule 2(l) of CENVAT Credit Rules, 2004. Tribunal held that sales promotion and brand building services maintained direct nexus with manufacturing, qualifying for CENVAT credit. Extended limitation period was inapplicable as case involved interpretational issues of complex legal provisions. Penalty under Section 11AC and Rule 15 was invalid absent fraud or willful misstatement. Interest under Rule 14 and Section 11AA was not chargeable as conditions for erroneous credit availment were unmet. Tribunal set aside demands, interest, and penalties, noting ER-1 Returns format required only total CENVAT credit reflection, not category-wise breakdown.....