TaxTMI 
TaxTMI 
2019 (11) TMI 914
X X X X Extracts X X X X
X X X X Extracts X X X X
....aj, C.A. Respondent by: Shri A. Sasikumar, JCIT ORDER PER DUVVURU RL REDDY, JUDICIAL MEMBER: This appeal filed by the assessee is directed against the order of the ld. Commissioner of Income Tax (Appeals) 15, Chennai, dated 29.09.2016 relevant to the assessment year 2013-14. The only effective ground raised in the appeal of the assessee is that the ld. CIT(A) has erred in restricting the estim....
X X X X Extracts X X X X
X X X X Extracts X X X X
....the total income of the assessee at Rs. 4,44,18,293/- after making various additions. 4. With regard to the disallowance of sales promotion expenses from the break-up of miscellaneous expenses furnished by the assessee, the Assessing Officer noticed that there was an item by name sales promotion expenses - Rs. 43,37,690/-. The assessee was requested to furnish the ledger account copy along with t....
X X X X Extracts X X X X
X X X X Extracts X X X X
....penditure is not liable to be allowable especially when they are cash payments based on self-made vouchers. Therefore, taking a broader view and also considering that few payments have been made by cheques and also in view of the genuine business exigency involved in incurring these expenses, the Assessing Officer justifiably allowed 50% of such expenditure and the balance expenditure was brought ....
X X X X Extracts X X X X
X X X X Extracts X X X X
....uthorities below including paper book filed by the assessee. The assessee claimed sales promotion expenses. On perusal of the paper book, we find that most of the payments were made in cash even though the payments are within the monetary limits of section 40A(3) of the Act and while the details in respect of some schools were produced, the assessee could not produce official receipts for all the ....