GST Input Tax Credit Denied for Promotional Expenses u/ss 16(1) and 17(2) of CGST Act.

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....ITC of GST paid - expenses incurred towards promotional schemes(Shubh Labh trade loyalty program) or goods given as brand reminders - promotional products/ services to be distributed and are not inputs and hence, GST paid on such a purchase does not qualify to be an input tax for the purpose of Section 16(1) r.w.s. 2(62) of the CGST Act - if same are non-taxable u/s 9 r.w.s. 2(78) and treated as exempt supply u/s 2(47) then credit is not allowable u/s 17(2)....