TDS on sponsorship

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....DS on sponsorship<br> Query (Issue) Started By: - sanjay gupta Dated:- 3-11-2015 Last Reply Date:- 15-11-2015 Income Tax<br>Got 1 Reply<br>Income Tax<br>Our company paying sponsorship payment to an as....

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....sociation. Whether tds is applicable u/s 194C or not? Similarly we are participating in exhibition etc. The payment of participation fee is also liable for tds u/s 194C. pl. clarify. Reply By Ganesh....

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....an Kalyani: The Reply: Sponsorship is an activity which is in the nature of Advertisement and therefore, TDS is required to be deducted under section 194C. Participation fee is not for any service t....

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....o be received. It is just a kind of permission sought to participate in the exhibition and therefore in my view TDS should not be deductible in this case.<br> Discussion Forum - Knowledge Sharing ....