Appellant Liable for Service Tax on Marketing Services under Business Auxiliary Service, Reverse Charge Mechanism Not Applicable.

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....Liability of Service Tax – direct service tax liability or not due to reverse charge on recipient of services – Appellant was not distributor of mutual fund or agent thereof; was promoting and marketing the services provided by LIC Distributor and in no way was involved in distribution of mutual fund; service rendered was covered under BAS - liable to pay service tax - AT....