AI Drafter 
TaxTMI 
TaxTMI 
2014 (12) TMI 170
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....nts) are a multi-level marketing company. They were issued Show Cause Notices dated 10.5.2011 and 28.9.2011. Vide the said orders-in-original, in respect of Show Cause Notice dated 10.5.2011 a demand of Rs. 17,07,90,086/- along with interest, and penalties including mandatory penalty was confirmed, while in respect of Show Cause Notice dated 28.9.2011 a demand of Rs. 70,50,196/- along with interest, and penalty under Sections 76 & 77 was confirmed. For the sake of convenience the Show Cause Notice wise demands showing the various components thereof and the periods involved are summarised in the table below :- S.No. Categories SCN Issued Under C.No. V(ST) Adj.-II/JPR-II/134/2011/531 dated 10.05.2011 SCN Issued Under C.No. V(ST)Ad....
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.... No. (2) of the table above is in respect of the amounts collected by the appellants from the insurance-related companies for allowing the latter to address their distributors/leaders at the conferences organised by the appellants. The Show Cause Notice alleged that this was tantamount to the appellants rendering the service by providing platform of meetings of their distributor/leaders in order to address the distributors/leaders for furtherance of their insurance business and therefore it fell in the category of Support Services of Business or Commerce. 6. The demand mentioned at Sr. No. (3) of the above table was for the amount received by appellants for supply of data base to the insurance related companies alleging that this fell ....
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....pport Services of Business or Commerce. (iii) Regarding the demand at Sr. No. (3) of the table the ld. AR stressed that it was not merely allowing access to their data base but the data was compiled as per insurance needs of the insurance related companies, as is evident from the agreement entered into between the appellants and the insurance related companies. (iv) The ld. AR also stressed that there is a clear mis-statement/suppression of facts as the appellants neither took registration nor filed any returns and also did not pay any service tax. (v) Regarding the contention of the appellants that there was a bona fide belief in their mind regarding impugned taxability, the ld. AR countered to say that bona fide doubt is informed....
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...., internet and telecom facilities, pantry and security. 12. It is seen that the material provided to the distributors is clearly meant for the purpose of marketing of the appellants products and a perusal of the definition of Support Services of Business or Commerce prima facie makes it evident that this would get covered under the scope of the said definition, at least under that limb of the inclusive part which says operational assistance for marketing'. It is pertinent to mention that the main part of the definition of Support Services of Business or Commerce is arguably too broad to be a valid taxable expression and therefore its inclusive part has to be fallen upon to delineate the scope of the said definition and that is what has....
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.... compiling and providing list of name, address and any other information from any source; or (ii) Sending document, information, goods or any other material in a packet, by whatever name called, by addressing, stuffing, sealing, metering or mailing, for, or on behalf of, the client, The related service is defined in Section 65(105)(zzzq) as 'to any person by any other person in relation to mailing list compilation and mailing. 15. The appellants have contended that they did not compile any data for or on behalf of the client inasmuch as data was already available with them as a result their own business activity. The ld. A.R. on the other hand contended that it was not raw data which was made available to the insurance related ....