Brand Promotion Costs: Record Keeping Doesn't Decide Allowability, Focus on Nature of Expense Instead.

X X   X X   Extracts   X X   X X

Full Text of the Document

X X   X X   Extracts   X X   X X

....Heavy expenditure incurred on brand promotion - Making of an entry or absence of an entry does not determine the allowability or otherwise of the item of expenditure and the same can not be considered to be a factor adverse, if the expenditure is otherwise of allowable nature.... - AT....