Mumbai, Maharashtra, India --- Business Wire India
AU Small Finance Bank (AU SFB), India's largest Small Finance Bank and the first in over a decade to receive in principle approval to transition into a Universal Bank, today highlighted a set of digital-first Credit Card features designed to make credit card ownership simpler and more transparent for its customers.

As credit card usage continues to grow across India's digital payments landscape, banks are increasingly expected to offer more than just a card. Customers want visibility into their spending, clarity on charges, interest rates and the flexibility to manage repayments on their own terms. AU Small Finance Bank's latest push addresses this shift by helping customers better understand important aspects of credit card usage, interest rates and charges, reducing the need for cardholders to depend on physical statements or branch visits.

While rewards and lifestyle benefits often influence credit card selection, understanding interest rates, finance charges, late payment fees, EMI conversion costs and billing cycles is equally important for making informed financial decisions. AU credit card portfolio has been designed to combine attractive benefits with transparent pricing, enabling customers to use credit responsibly and confidently.

AU Credit Card Portfolio: A Card Designed for Every Customer Need
The AU Credit Card portfolio includes the AU Ananta Credit Card, AU Laksya Credit Card, AU Tejas Credit Card and AU Prathama Credit Card, with each variant catering to different customer lifestyles and spending patterns.

• AU Ananta Credit Card is designed for affluent customers seeking premium travel, dining and lifestyle privileges, along with airport lounge access and milestone-based rewards.

• AU Laksya Credit Card caters to professionals and digitally active customers looking for rewards on everyday spending categories, including groceries, department stores and contactless transactions.

• AU Tejas Credit Card is built for young salaried professionals who frequently spend on dining, food delivery, entertainment and daily lifestyle expenses.

• AU Prathama Credit Card is an ideal choice for first-time credit card users, offering a simple and accessible way to begin building a healthy credit history through responsible usage.

Together, the portfolio enables customers across different life stages to choose a card aligned with their financial goals while benefiting from transparent charges, flexible repayment options and digital convenience.

Understanding Credit Card Interest Rates for Smarter Credit Use
Comprehending credit card interest rates is essential for using credit responsibly and avoiding unnecessary borrowing costs. Interest is generally charged only when the outstanding balance is not paid in full by the payment due date, making timely repayments an effective way to avoid finance charges. Customers should also be aware of key factors such as the billing cycle, interest-free period, applicable finance charges, late payment fees and EMI interest rates before using their credit card. By understanding how these charges are calculated and choosing repayment options that align with their financial needs, customers can manage their credit more effectively while maintaining healthy financial habits.

Credit Card EMI Calculator: Understand EMI Costs Before You Convert
For planned purchases, eligible credit card transactions can be converted into fixed monthly instalments through AU's Xpress loan EMI facility.

Customers can use the Credit Card EMI Calculator available on the AU Small Finance Bank website to estimate monthly instalments based on the purchase amount, repayment tenure and applicable interest rate. This allows customers to evaluate repayment commitments before opting for credit card EMI conversion on expenses such as electronics, travel, education or home appliances.

Helping Customers Make Better Credit Decisions
Credit cards can be valuable financial tools when used responsibly. Customers who understand billing cycles, due dates, interest calculations and repayment options are better positioned to avoid unnecessary finance charges while maximizing the value of their card.

To support informed usage, AU Small Finance Bank provides customers with clear information on applicable interest rates, fees and repayment options across its credit card portfolio. Customers can also conveniently track statements, outstanding balances, due dates and transactions through the AU 0101 mobile banking app.

Multiple Ways to Pay Your Credit Card Bill
AU Small Finance Bank offers customers multiple convenient payment options to ensure timely repayments and help avoid late payment charges.

Customers can make their credit card bill payments through:
• AU 0101 Mobile Banking App and AU NetBanking
• Bharat BillPay (BBPS)
• UPI
• NEFT and IMPS
• AutoPay for automatic monthly payments
• AU Auro Chatbot and WhatsApp Banking
• IVR and Customer Care support
Digital Card Management at Your Fingertips
Beyond bill payments, customers can conveniently manage their credit cards through the AU 0101 mobile banking app by viewing statements, tracking spending, monitoring outstanding balances and accessing important account information anytime, anywhere.

Quick Highlights
• Focus on helping customers understand credit card interest rates and charges.

• Transparent information on billing cycles, repayment options and applicable fees.

• Four credit card variants Ananta, Laksya, Tejas and Prathama to suit different customer needs.

• Credit Card EMI Calculator and Xpress EMI conversion on eligible transactions.

• Multiple bill payment options including AU 0101 App, BBPS, UPI, NEFT, IMPS and AutoPay.

• End-to-end digital credit card management through the AU 0101 mobile banking app.

About AU Small Finance Bank
AU Small Finance Bank Limited (AU SFB) is a Scheduled Commercial Bank and has established itself as India’s largest Small Finance Bank since commencing its banking operations in April 2017. Founded in 1996 by Mr. Sanjay Agarwal, a first-generation entrepreneur, AUSFB is entering its 10th year as a Bank, guided by a deep rooted “Dharma” of customer centric service. Over three decades, AU has built a sustainable and inclusive financial institution that empowers underserved and under reached communities through a robust retail led banking model. The Bank has received an in-principle approval from the Reserve Bank of India (RBI) to transition into a Universal Bank.

With deep customer insights across India, AUSFB provides comprehensive banking solutions spanning deposits, loans, credit cards, premium banking, remittance services, merchant solutions, insurance, and investments. As a tech led bank, AU delivers differentiated digital experiences through innovations such as 24x7 Video Banking, WhatsApp Banking, chatbots, UPI QR solutions, merchant lending, and its award-winning AU 0101 app.

AU SFB’s wide network of 2,700+ banking touchpoints across 21 States and 4 Union Territories enables service to more than 1.22+ crore customers, powered by a workforce of 59,000+ employees. As on 31st March 2026, Bank had shareholders’ funds of INR 19,974 crore, deposit base of INR 1,52,661 crore, total loan portfolio of INR 1,40,327 crore and a balance sheet size of INR 1.91,797 crore.

AU SFB is listed on NSE and BSE and its fixed deposits are rated ‘AA+/Stable’ by CRISIL Ratings. AU SFB’s long term debt rating is ‘AA/Stable’ by CRISIL Ratings, ICRA Ltd. and CARE Ratings.

All AU Small Finance Bank Savings Accounts are offered subject to eligibility, internal policies, and applicable terms and conditions. Account features, monthly balance requirements, fees and other charges follow the bank's current policies and may be updated from time to time. Deposits are covered under the Deposit Insurance and Credit Guarantee Corporation (DICGC) up to the prescribed limit per depositor per bank. For account-specific details, please visit www.au.bank.in.

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