<h1>RBI draft amendments target advertising, marketing and sales practices by banks and NBFCs to curb dark patterns and mis selling.</h1> RBI has issued draft Amendment Directions to expand regulatory requirements on advertising, marketing and sales of financial products and services by all banks and NBFCs, covering Direct Sales/Marketing Agents, dark patterns and prevention of mis selling, and proposes corresponding amendments to Responsible Business Conduct and Undertaking of Financial Services Directions for various categories of regulated entities.